LOVEBYT is a toothpaste brand created here in Australia from premium natural ingredients. Transforming something you do everyday into an experience you appreciate and look forward to every time it touches your teeth.
Our brief was to create a well-positioned brand and packaging that is tailored to families seeking a healthier alternative to everyday toothpastes. Incorporating print design by Australian artist Bruce Goold that gives it a distinct sense of Australiana identity.
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